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Blanchard ( Hersey and Blanchard Situation)

 According to Ken Blanchard, People have a natural desire to grow, develop, and do meaningful work. The key psychological needs of an individual are autonomy, relatedness, and competence. If these are satisfied in a workplace employees will become highly motivated and more engaged.

The Blanchard model identifies a spectrum with six Motivational Outlooks:

  • Disinterested - the person finds no value in the project or task and considers it a waste of time.
  • External- the project or task only provides the person with an opportunity for more money or other external gain.
  • Imposed- the person participates in the project or task only because they feel pressured to do so.
  • Aligned- the person links participation to a significant value such as learning form others or having others learn form them.
  • Integrated - the person participates in the project or task because they can link it to a life or work purpose important to them.
  • Inherent- the person enjoys the activity and wants to participate.
Note That:
  • Disinterested, External and Imposed are termed as Suboptimal Motivational Outlooks and reflect low-quality psychological needs and self-regulation.
  • Aligned, Integrated and Inherent are termed Optimal Motivational Outlooks and serve to satisfy psychological needs.

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